Insights and Data
CRM marketing solution provider Optimove has just unveiled its latest insights on bettors' wagering intentions for Euro 2024. The comprehensive report, compiled by Optimove Insights, delves into the wagering and communication preferences of the average European bettor.
Betting Behavior and Preferences
The findings reveal that more than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Furthermore, 29% of bettors place bets on several games per week, showcasing a significant engagement in betting activities.
On a monthly basis, a substantial 76% of respondents confirm they bet at least once. This indicates a high frequency and regularity in betting habits amongst European bettors.
Among the types of bets, over/under bets emerge as the most favored, attracting 46% of bettors. Closely following are prop bets, which attract 39% of bettors, while parlays round out the top three at 35%. This demonstrates a diverse range of betting preferences.
When it comes to the events on which bets are placed, 57% of bets are on Champions League and European tournaments, 54% on national league season games, 48% on national tournaments or friendlies, and 46% on national cup games. This data underscores the dominance of major continental events in the betting landscape.
Euro 2024 Betting Trends
Looking ahead to Euro 2024, an overwhelming 84% of bettors plan to place wagers, even if their national team is not participating. This highlights the strong appeal of the tournament across Europe.
Live betting during games is another highly popular form of wagering, with 83% of bettors engaging in it. This trend reflects the increasing preference for real-time betting, which adds excitement and immediacy to the betting experience.
A critical factor influencing a bet is player performance, cited by 52% of respondents as their main consideration. Additionally, expert analysis and betting promotions equally impact 47% of bettors, demonstrating the importance of insightful information and attractive offers in decision making.
Marketing Challenges
However, the report also highlights some marketing challenges. Many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This is an important consideration for sportsbook operators, who must balance promotional activities with relevance and personalization.
Industry Implications
These insights serve as a caution for sportsbook operators to tailor their communication strategies thoughtfully. The results of this report offer a clear guide for operators aiming to deepen player loyalty and optimize customer lifetime value.
In conclusion, the Euro 2024 represents an incredible opportunity for operators to build deeper relationships with both current and new players. As one industry expert pointed out, "The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value."
By carefully considering these insights and adjusting their strategies accordingly, sportsbook operators can enhance their engagement with bettors and maximize their success during and beyond the Euro 2024 tournament.